What Were They Thinking: 2011 Cleveland Cavaliers Calendar...with LeBron on the Cover??

Introducing a new feature here at Holdout Sports entitled:  What Were They Thinking?

Janet Cho of the Cleveland Plain Dealer reports that a Wisconsin company printed and shipped copies of the 2011 Cleveland Cavaliers calendar...with LeBron James on the cover.  It's a nice photo of LeBron about to do one of his monster dunks.  However, there's that minor detail about how LeBron used a live ESPN broadcast to announce his decision to leave the team back on July 8th. 

This begs the obvious question:  What Were They Thinking?  
  • It was well known that LeBron's contract with the Cavs expired at the end of the 2010 season.  It was talked about in the media for up to two years in advance.  Did they not realize that it was possible that LeBron might leave Cleveland?  Really?
  • Who decided to have a July deadline for determining who would be on the cover of the 2011 calendar?  They couldn't have waited a month to make sure they knew who would still be on the team?  Is there that much demand for Cleveland Cavaliers calendars that they had to be shipped out so early?
The company later revamped the calendar by shipping out a new version with Mo Williams on the cover, but there are still copies of the "collector's edition" with LeBron on the cover to be found out there.

The ultimate irony of this situation:  the name of the Wisconsin company that made the calendar is called Perfect Timing Inc.  Not good publicity.
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