New York Giants wide receiver Victor Cruz scored a touchdown in the third quarter of Sunday night's NFL game against the Philadelphia Eagles, and as he began his salsa touchdown celebration, NBC immediately started playing the salsa music.
NBC had the salsa music all cued up, and someone got paid to press a button to play the music as Cruz scored. NBC couldn't even wait for a replay of the Cruz touchdown heading into a commercial break before playing it.
NFL/NBC video via. H/T Awful Announcing.