The Boston Red Sox held a unique "Dollar Beard Night" promotion at Fenway Park for Wednesday night's game. Fans wearing real beards (or fake beards) would receive tickets to the game for only $1.00.
The promotion ties in well with the beards that the Red Sox players are growing as they make their push for the playoffs. It also gave Red Sox fan Bert Meyer, founder and president of the Boston Beard Bureau, and some of his club members an opportunity to attend the game and show off their beards.
Meyer also took part in a live television interview with NESN reporter Jenny Dell to promote the club. Nothing like a little free publicity.
Video via MLB.