The Columbia Lions football team took a picture with Internet viral sensation Ylvis on Friday at the NBC studios in New York City.
NBCSN will be broadcasting Columbia's Ivy League home game against Lehigh on Saturday in upper Manhattan. Meanwhile, Ylvis hasw been making its publicity rounds on NBC with live performances of "The Fox" on Thursday's Late Night with Jimmy Fallon and Friday's "Today" show. Seemed like the perfect opportunity for some cross-promotion.
H/T Dr. Saturday.
NBCSN will be broadcasting Columbia's Ivy League home game against Lehigh on Saturday in upper Manhattan. Meanwhile, Ylvis hasw been making its publicity rounds on NBC with live performances of "The Fox" on Thursday's Late Night with Jimmy Fallon and Friday's "Today" show. Seemed like the perfect opportunity for some cross-promotion.
H/T Dr. Saturday.
Moonlighting as a blogger to pursue my interest and enjoyment of sports. Former high school and Division I athlete (now a "retired" family man) that loves watching and discussing all sports. Follow me on Twitter (@HoldoutSports) and like Holdout Sports on Facebook.
